Kensinger Jones

Born: 10/18/1919   St. Louis , MO
Died: 03/10/2015
Parents: Walter C. and Anna K. Jones
Spouse: Alice M. (Guseman) Jones
Children: Jeffrey, Janice
Address(es):
Permanent :
Last known address:
Hastings , MI
image of Kensinger  Jones

Writings

Image Title Genre Audience Publisher Date
Kensington Jones Papers:
- The Kensinger Jones Papers, 1934-2001, document Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University housed at the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University.
Non Fiction Adult 2001
Write Away
- Autobiography unpublished
Biography Adult Durham, NC : Duke University, John W. Hartman Center for Sales, Advertising & Marketing History 1999
Pinnacle
- Pinnacle is a fictionalized account of his work on the groundbreaking car commercial for Chevrolet that first put an automobile on top of a remote mountaintop in the middle of the desert. Unpublished on file in Hartman Center
Fiction Adult 1999
Love Poems of a Businessman Poetry Adult New York : Vantage Press 1997
Image of A Call From the Country A Call From the Country Non Fiction , Michigan Adult Fowlerville, MI : Wilderness Adventure Press 1989
Cable Television-New Ways to New Business Non Fiction Adult Englewood Cliffs, N.J. : Prentice-Hall 1986
- Tony the Tiger is one of his credits, as are the Jolly Green Giant and Lil’ Sprout, the Pilsbury Doughboy, and a number of advertising icons. He also wrote the original “See the USA in Your Chevrolet” jingle. Fiction Adult 1950 -1970
- Articles in Advertising Age, Journal of Advertising, Detroit Adcrafter, Circumnavigator's Log Non Fiction , Michigan Adult
Other writings:
- Articles in Advertising Age, Journal of Advertising, Detroit Adcrafter, Circumnavigator's Log,Hastings Banner, Barry County Reminder, Echoes Magazine, Michigan History.
Non Fiction , Michigan Adult
- Unpublished novel with advertising theme housed at the John W. Hartman Center for Sales, Advertising & Marketing History at Duke University Fiction Adult
What is the aim or goal of your writing: "Hopefully to make a living doing something I thoroughly enjoy. The writing itself may entertain (radio shows and book), instruct (cable text), inform (biography), persuade (ad copy). Aim varies, according to project."

May inquiries be sent to you about doing workshops, readings: No

Donated books to the Authors & Illustrators database project: No

Skills:
Author

Awards:

Name Date
Barry County "Senior Citizen of the Year" 1999
Freedom's Foundation Award for Excellence in Economic Education 1984
Silver Salute, Cooperative Extension, Michigan State University 1981

Inclusion in biographical or critical works:

Name Date
Who's Who in Advertising
Who's Who in America
Who's Who in the Midwest
Who's Who in the World.

Education:

Degree Institution Location Date
Washington University St. Louis , MO 1939 -1940
Nadine College of Advertising St. Louis , MO 1938 -1939

Career:

Position Organization Location Date
Lecturer in Advertising Michigan State University East Lansing , MI 1982
Regional Creative Director Leo Burnett Advertising Sydney, Australia 1973 -1977
Senior Vice President, Director
- Also in Detroit Michigan
Leo Burnett Advertising Chicago 1970 -1973
Executive Vice President and Creative Director Campbell-Ewald Advertising Detroit , MI 1957 -1969
Television copywriter Leo Burnett Chicago 1952 -1957
Writer
- Full-length, hour long radio show once a week (later 30 minutes) for over two years in St. Louis, Missouri.
Land We Live in Radio Series St. Louis , MO 1945 -1952
Pro Bono Assignments Barry Community Foundation, Thornapple Wind Band, and other county activities

Other Resources:

Last Modified On: 6/4/2015 12:00:00 AM